Frank Schubert is the President of Schubert Flint Public Affairs: the firm which ran the Yes on 8 campaign in California in 2008. Frank has claimed that his firm won in California "because we created superior advertising that defined the issues on our terms." Now Frank is in Maine leading the Yes on Prop 1 campaign and once again using the same formula of fear based attacks to deny equality in marriage.
We believe that our media strategy while being simple, is just the right formula to beat back the fear that Frank and his team would use to deny equality for Maine, as they did in California: refuse to debate the rhetoric of fear, instead choosing to frame the issue of equality in truth.
HCD Research conducted a study of this TruthandHope.Org commercial, using its Mediacurves website which revealed that Republican and Independent voters may be moved by advertising to support marriage equality.
Four days ago Markos revealed the results of his poll which essentially showed Frank Schubert with a small lead at best or a statistical dead heat. We believe this ad can help uphold equality in Maine:
DIRIGO BLUE is available as an