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S4MM has a new ad out today; it seems the fear mongering wasn't working so well

by: Gerald Weinand

Tue Oct 27, 2009 at 16:48:16 PM EDT


Stand for Marriage Maine (S4MM), the group behind the Yes on 1 campaign that would veto Maine's law allowing same-sex couples to marry, has a new TV ad out today:

The most obvious thing to note is that S4MM seems to have abandoned the theme of its other ads, that is that somehow allowing LD 1020 to become law will turn schools into incubators of homosexuality or something. Evidently it wasn't just the public polls that were showing the Yes campaign sinking like a anchor, but their internal polls as well.

So, the new line is, "We want to be tolerant of gays." Gone is the fear mongering, replaced with the more reasonable sounding support for civil unions or domestic partnerships for lesbians and gays. The ad even shows a screenshot from the Maine Department of Human Services website that describes the Domestic Partner Registry, which you can see in the embed.

The page cited can be found here. By clicking through the "Instructions and Information for the Domestic Partner Registry" button you'll find, as you would expect, all the info you'll want to know, including this interesting statement:

Yes, it seems that despite what the Yes on 1 campaign claims, the State of Maine makes it clear that a "registered domestic partnership is NOT the same as a marriage." Civil unions or domestic partnerships are NOT the same as marriage, and do not provide all the rights and protections (and obligations) that marriage does.

And it is best to re-emphasize that allowing same-sex couples to marry will not "dismantle traditional marriage," or "obliterate" it as Marc Mutty stated in a recent email.

My wife and I have been married for nine years now, and after this "people's" veto is defeated, we look forward to celebrating our tenth.

If you are married, what anniversary will you be celebrating after 3 November?

Gerald Weinand :: S4MM has a new ad out today; it seems the fear mongering wasn't working so well
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Those aren't real Mainers in the ad (0.00 / 0)
Good as You has done a little research and found that ALL of the people depicted in this new ad from S4MM are from stock footage that can be purchased (except, of course, the text from the Wirthlin's at the beginning of the ad, but they're not from Maine either).

Amusing at the end (0.00 / 0)
"A YES vote preserves marriage between one man and one woman."

Uh, so does a NO vote.


My guess (0.00 / 0)
I think they'll run that positive spot so that some outside group can run a really nasty hit piece. Like the one you flagged yesterday...

Just a guess, but watch out...

Get your friends out to vote, everyone. We need all hands on deck.




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