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If you think the ads from the Yes on 1 campaign are beyond the pale, just wait

by: Gerald Weinand

Mon Oct 26, 2009 at 15:39:32 PM EDT


Like a receding tide (and utterly as predictable), the advertisements and claims made by Stand for Marriage Maine (S4MM) have become ever more outrageous as Election Day draws closer. What began as a campaign to defend "traditional marriage" evolved to a fear mongering, using children and schools.

The same playbook that was used in 2008 in California is being used here in Maine, which is again not surprising, in that the same public relations firm that ran the campaign against same-sex marriage out west is doing so here.

That playbook is paid for by one major funder as well, in this case the National Organization for Marriage (NOM). NOM has given so much money to the Yes on 1 campaign that it is being investigate by the Maine Ethics Commission to see if qualifies as a PAC.

NOM filed a complaint in Federal Court in Bangor last Wednesday which you can read here (pdf warning, h/t Right Wing Watch). NOM is joined by American Principles In Action (APIA) in the suit, which is explained on page 11 of the complaint:

45. Plaintiff APIA is a nonprofit 26 U.S.C. ยง 501(c)(4) organization dedicated to promoting equality of opportunity and ordered liberty.

46. APIA does not have as its major purpose the promotion or defeat of any Maine referendum or ballot question.

47. APIA intends to produce a 30 second video entitled "Bigot" relating to same-sex marriage in Maine and place it on its website.

The script for the ad is as follows:

Girl: Mommy, are you a bigot?

Mother: What?

Girl: At school, we learned that people who are against gay marriage are bigots.

Mother: No, dear. I believe that homosexuals should be treated fairly--but I also believe that marriage should be just for one man and one woman. That doesn't make me a bigot.

Girl: What about Reverend Jones and Father Diego? Are they bigots?

Mother: Did you learn that at school too?

Girl nods

VO: Think that gay marriage won't affect your family? Think again.

Vote Yes Graphic

48. APIA also intends to produce a 30 second video entitled "The New Curriculum" relating to same-sex marriage in Maine and place it on its website. The script for the ad is as follows:

School Administrator (talking to an off-camera mic/reporter--as he talks, we see images of teachers in classrooms reading from blurred-out books, GLSEN-style posters, etc.):

No, we're very proud of the new curriculum. It's all about teaching kids to embrace different lifestyles and explore their own sexuality.

Switching from images of sex ed classrooms to little boy on a bench in a darkened school hallway. We can see an adult male (not his face, we're looking from the perspective of the child and the view never includes his head) come out of an office, take the boy's hand, lead him into the office, and close the door. Freeze on the closed door, which has a sign that says, "Counseling Session: Do Not Disturb"

Reporter (VO): Yes, but is it appropriate for kindergartners to be receiving counseling about whether they might be gay?

School Admin (VO): Sure, we've had a few complaints, but there's not much parents can do. It's the law, after all.

VO: Think gay marriage won't affect your family? Think again.

Vote Yes Graphic

49. APIA estimates that the total cost of producing "Bigot" and "The New Curriculum" and placing them on its website is approximately $3,000.

Read through that second ad again. You know and I know that counseling about sexuality, or sex for that matter, is not given to Kindergarteners. The set up is every parent's nightmare, except, of course, one that has nothing to do with reality. Portraying a school counselor as a sexual predator ironically uses the sex scandals that have plagued the Catholic Church in an attempt to lend some credibility to the ad.

But let me be clear: elementary schools do not teach sex education to their students in Maine. Elementary school counselors do not counsel children about sexuality or sexual orientation.

I've been asked to clarify the above paragraph: what many of us would consider sex ed (that is, hygene, contraception, etc.) is not taught in K-5 classes in Maine. However, "Family Life Education" is taught (anatomy, what constitutes improper touching, etc.), in a way that is age appropriate. This is more done in regards to the safety of the children instead of personal awareness.--GW

And further - allowing same-sex couples to marry, the law that the Yes on 1 campaign is trying to veto, has nothing to do with what is currently taught in Maine schools, or what will be taught in the future.

If you have been wondering just how low S4MM, its head Marc Mutty, Bishop Richard Malone, and everyone associated with the Yes on 1 campaign are willing to go, the two ads above should give you some idea.

And that they base their argument on moral grounds even makes them more despicable.

Gerald Weinand :: If you think the ads from the Yes on 1 campaign are beyond the pale, just wait
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WOW. (0.00 / 0)
That is some seriously terrible stuff.  What a bunch of thugs.

And you're right to point out that it's rich for a team headed by the Catholic Diocese to warn about adult men in a position of authority taking advantage of young boys.


Horrible (4.00 / 1)
We've been expecting this campaign to get in the gutter, and those ads certainly go there.  It's infuriating that they are using little kids to scare people. It's the classic attack strategy, though, whenever there's a general vote on civil rights for a minority.

Gerald, I'd like to suggest that you use the phrase "sexual orientation" rather than "sexual preference".  It's the generally accepted term nowadays and reflects the reality that a person's sexuality is not really a choice or a preference, but an integral part of their being.

I'd also throw in a clarification that there is some sexuality education going on in some K-8 schools in Maine, as a part of health education.  Kids may learn about their bodies and puberty, for example, before they enter high school.  Not in kindergarden, but often by middle school.

I understand the intent of your comments, but I don't want to throw the baby out with the bathwater here.  The anti-equality folks have set up this strawman argument about "teaching gay marriage", which has now devolved into any discussion of sexuality in schools.  Maine has an excellent comprehensive health education program, and it does include teaching about reproductive health at the appropriate grade level.  That's not going to change because of this law.  

We need to keep the discussion focused on civil rights and not get backed into an irrelevant corner.  I think most rational people seeing those proposed ads would realize they're not true.  With any luck, they'd backfire.


[ Parent ]
I define elementary to mean K-5 or 6 - NOT (0.00 / 0)
middle school. In any case, my meaning is prior to when puberty typically occurs. Reading back over my post, I'm surprised that I used preference - yes, orientation is the more correct term.

[ Parent ]
Okay (4.00 / 1)
I got your meaning. It's just good to be careful with blanket statements, because every school district in Maine controls its own curriculum to some extent. And I remember getting a prehistoric version of "intro sex ed" when I was in fifth or sixth grade, back in the Dark Ages.  


[ Parent ]
Well said... (4.00 / 1)
...marisol!  Well said!

[ Parent ]


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